Maropost blog

How to build an effective email marketing strategy with Maropost

maryna@maropost.com (Maryna Shulzhenko) — Tue, 17 Mar 2026 13:51:59 GMT

Having an effective email marketing strategy is the foundation of successful email campaigns. Learn how to create one and how Maropost can help you put that strategy into action.

Cart abandonment emails: best practices and real examples

maryna@maropost.com (Maryna Shulzhenko) — Fri, 20 Feb 2026 17:43:07 GMT

Shopping cart abandonment is a major revenue challenge for ecommerce businesses, but automated cart abandonment emails can recover 10–15% of lost sales by re-engaging high-intent shoppers. This article shares best practices for cart recovery flows and examples of high-converting recovery emails.

Best email marketing platforms for ecommerce in 2026

maryna@maropost.com (Maryna Shulzhenko) — Thu, 19 Feb 2026 14:24:53 GMT

Key Takeaways:

Ecommerce customer segmentation: what works in 2026

maryna@maropost.com (Maryna Shulzhenko) — Wed, 11 Feb 2026 16:34:23 GMT

TL;DR

10 Essential email marketing metrics & KPIs for winning email campaigns

maryna@maropost.com (Maryna Shulzhenko) — Tue, 03 Feb 2026 04:12:27 GMT

TL;DR

Unified commerce platform: how to choose one for your business

maryna@maropost.com (Maryna Shulzhenko) — Mon, 26 Jan 2026 18:19:28 GMT

TL;DR

Customer expectations 2026: what ecommerce brands need to know

maryna@maropost.com (Maryna Shulzhenko) — Thu, 22 Jan 2026 17:36:03 GMT

TL;DR

Shopping cart abandonment: why 70% of carts fail and how to fix it

maryna@maropost.com (Maryna Shulzhenko) — Tue, 20 Jan 2026 21:57:15 GMT

TL;DR

Ecommerce conversion rate optimization: 5 high-impact strategies for 2026

maryna@maropost.com (Maryna Shulzhenko) — Mon, 19 Jan 2026 17:34:57 GMT

TL;DR

Top 5 Klaviyo alternatives for ecommerce businesses in 2026

maryna@maropost.com (Maryna Shulzhenko) — Sat, 10 Jan 2026 03:54:41 GMT

TL;DR

Top 3 AI use cases in ecommerce that boost revenue

maryna@maropost.com (Maryna Shulzhenko) — Mon, 05 Jan 2026 23:46:12 GMT

TL;DR

AI-powered search in ecommerce: what you need to know in 2026

maryna@maropost.com (Maryna Shulzhenko) — Wed, 31 Dec 2025 04:53:33 GMT

TL;DR

Personalized email marketing: top 5 strategies for 2026

maryna@maropost.com (Maryna Shulzhenko) — Tue, 23 Dec 2025 21:02:20 GMT

TL;DR

5 Tips for higher email marketing conversion rates in 2026

maryna@maropost.com (Maryna Shulzhenko) — Tue, 16 Dec 2025 21:23:38 GMT

TL;DR

Customer journey automation: your key to improving retention

maryna@maropost.com (Maryna Shulzhenko) — Wed, 10 Dec 2025 22:47:50 GMT

TL;DR

Customer journey automation uses technology to deliver personalized, timely, behavior-triggered interactions that guide customers through their lifecycle.
Retaining customers is essential because loyal buyers spend more, purchase more often, and account for a large share of your total revenue.
Customer journey automation improves retention by delivering personalized, timely, and proactive interactions that keep customers engaged and prevent churn.
Maropost Marketing Cloud enables automated, personalized customer journeys through its visual builder, pre-built templates, behavior-based triggers, dynamic content, product recommendations, and A/B testing tools.

As an ecommerce business owner or marketer, you surely know that acquiring new customers is only half the battle. Keeping them for the long term is where your ecommerce growth really happens. Yet, retention has always been one of the biggest challenges for ecommerce businesses – and that’s where customer journey automation can make a difference.

Why Growing Brands Move Beyond SmartrMail

Helen de Souza, Marketing Manager at Maropost — Wed, 10 Dec 2025 22:00:00 GMT

SmartrMail is a strong entry point into email marketing. It’s intuitive, quick to set up, and helps small businesses stay connected with their customers. But for fast-growing ecommerce brands, simplicity eventually turns into limitation.

BFCM 2025: Maropost merchants generate $155M and achieve 5% YoY growth

maryna@maropost.com (Maryna Shulzhenko) — Tue, 09 Dec 2025 22:47:02 GMT

Black Friday/ Cyber Monday (BFCM) 2025 proved to be another record-breaking holiday shopping weekend for retailers and online merchants worldwide. In fact, the global Black Friday spending alone climbed to a record $79 billion, up 6.18% from last year, according to industry data. For the majority of Maropost’s online and retail merchants, this year’s BFCM weekend has also been one of the strongest performance periods on record.

Top 5 Mailchimp alternatives to consider in 2026

maryna@maropost.com (Maryna Shulzhenko) — Fri, 05 Dec 2025 18:19:57 GMT

TL;DR

True visibility through unified dashboards: how Maropost clears the data fog

Maropost Staff — Thu, 04 Dec 2025 14:00:02 GMT

Editor's note: this is the tenth in a 10-part series on Maropost Commerce Cloud.

The next step after SmartrMail: How growing brands scale smarter

Helen de Souza, Marketing Manager at Maropost — Wed, 03 Dec 2025 22:00:00 GMT

SmartrMail makes it easy for ecommerce brands to get started with email marketing. It’s approachable, simple, and helps small teams send their first campaigns without a steep learning curve.

Email deliverability 101: boost your deliverability in 2026

maryna@maropost.com (Maryna Shulzhenko) — Fri, 28 Nov 2025 23:30:32 GMT

TL;DR

From manual to magical: How Maropost Marketing Cloud transforms ecommerce growth

Helen de Souza, Marketing Manager at Maropost — Thu, 27 Nov 2025 21:30:00 GMT

Maropost Marketing Cloud isn’t just another email tool — it’s the growth infrastructure for ecommerce brands that want to lead, not follow.

Where Mailchimp stops, Marketing Cloud starts: From cost center to profit engine

Helen de Souza, Marketing Manager at Maropost — Wed, 26 Nov 2025 20:30:00 GMT

SmartrMail vs Maropost Marketing Cloud: Which scales with you?

Helen de Souza, Marketing Manager at Maropost — Wed, 26 Nov 2025 04:42:56 GMT

For many growing ecommerce brands, SmartrMail offers a friendly, straightforward way to start with email marketing. It’s simple, easy to set up, and helps merchants send newsletters without much effort. But as your business evolves — adding more products, more customers, and more sales channels — SmartrMail’s simplicity can quickly become its ceiling.

What is unified commerce? A complete 2026 guide

maryna@maropost.com (Maryna Shulzhenko) — Fri, 21 Nov 2025 05:01:27 GMT

TL;DR

Native by design: the advantage Klaviyo can’t match

Helen de Souza, Marketing Manager at Maropost — Thu, 20 Nov 2025 22:00:00 GMT

If your ecommerce store runs on Commerce Cloud or Neto, you need marketing that moves at the same speed. Klaviyo integrates with Neto — but Maropost Marketing Cloud is built into it. That’s the difference between connection and cohesion.

Advanced CRM and email automation with Maropost: smarter campaigns, better results

Maropost Staff — Thu, 20 Nov 2025 13:59:59 GMT

Editor's note: this is the ninth in a 10-part series on Maropost Commerce Cloud.

Maropost Marketing Cloud vs Mailchimp: the deliverability advantage

Helen de Souza, Marketing Manager at Maropost — Wed, 19 Nov 2025 20:59:59 GMT

Getting into the inbox isn’t optional — it’s everything.

If your emails land in spam or take hours to send, you’re losing money before the campaign even starts.

How to boost your checkout conversion rate in 5 easy steps

Maropost Staff — Wed, 19 Nov 2025 04:49:51 GMT

AI product recommendations: the key to boosting your ecommerce sales

maryna@maropost.com (Maryna Shulzhenko) — Sat, 15 Nov 2025 00:19:06 GMT