Maropost Case studies

MCS Online achieves 100% order automation and real-time inventory sync with Maropost and MyIntegrator

Helen de Souza, Marketing Manager at Maropost — Fri, 30 Jan 2026 04:21:32 GMT

Overview

MCS Online is a fast-growing Australian automotive and motorcycle parts retailer serving both B2B and B2C customers. With expanding product ranges, mobile van warehouses, and increasing operational complexity, the business needed a unified commerce solution that could automate processes end-to-end.

Manchester Collection boosts cart size by 10% with Afterpay and Maropost

Helen de Souza, Marketing Manager at Maropost — Thu, 08 Jan 2026 03:25:10 GMT

Founded in 1993, Manchester Collection is an Australian bedding and home décor retailer that has grown from a single Melbourne store to seven locations and a thriving national online business. By importing unique designs directly from European factories, the brand focuses on exclusive styles and textures that larger retailers often overlook.

“We look at the niches that larger retailers are neglecting and focus on those — similar to fast fashion, but for bedding,” says Cengiz Sabedinovski, Senior Manager at Manchester Collection.

The situation

When the pandemic struck, Manchester Collection experienced an unexpected surge in online demand. A once Melbourne-centric brand was suddenly shipping products to homes across Australia.

“Overnight, our audience expanded beyond Melbourne — we were reaching homes all around Australia,” recalls Sabedinovski.

With more customers came a new challenge: meeting the growing demand for flexible payment options.

“We knew people were looking for flexibility with payments,” says Sabedinovski. “Afterpay fit that bill perfectly.”

Effortless setup with Neto by Maropost

Because Manchester Collection’s ecommerce site was built on Neto by Maropost, enabling Afterpay was fast and seamless. Neto’s built-in integrations allowed the retailer to activate Buy Now Pay Later without redevelopment or downtime.

“The integration is really superior with Neto,” says Sabedinovski. “Afterpay just needed to work with what we already had — it was a seamless transition.”

With Neto’s robust omnichannel capabilities, Manchester Collection was able to roll out Afterpay across both online and in-store channels, delivering a consistent and convenient checkout experience everywhere customers shop.

The Results

1 in 5 customers now pay with Afterpay

From the moment Afterpay went live, Manchester Collection saw an immediate lift in sales.

“Customers were clearly looking for that flexibility,” says Sabedinovski. “Now, Afterpay accounts for about 20% of all our transactions.”

10% increase in average cart size

Since introducing Afterpay, the brand has seen a 10% increase in average order value.

“With Afterpay, the cart sizes tend to be a lot larger,” says Sabedinovski. “Instead of buying one item, customers order the whole look.”

By reducing the upfront cost barrier, Afterpay allows shoppers to refresh entire spaces — not just one piece at a time.

Enhancing the customer experience

Manchester Collection’s customers are style-conscious and budget-aware, often seeking affordable ways to transform their bedrooms or living spaces.

“There’s pressure from a lot of external factors at the moment,” says Sabedinovski. “With Afterpay, we can tell customers they don’t have to stress — they can get what they want now and pay it off easily.”

He adds that offering Buy Now Pay Later has become essential in modern retail.

“More and more, customers expect you’ll have Afterpay. If you don’t, you’ll lose sales. It’s as simple as that.”

The Maropost + Afterpay advantage

1 in 5 customers pay with Afterpay

10% higher average order value

Seamless integration through Neto by Maropost

Instant activation across online and in-store channels

“Afterpay gives our customers control, and Neto by Maropost gives us scalability. Together, they’ve helped us grow.”
— Cengiz Sabedinovski, Senior Manager, Manchester Collection

JM Embroideries scales ecommerce growth by 180% with Maropost and Donohue Consultancy

Helen de Souza, Marketing Manager at Maropost — Mon, 08 Dec 2025 05:23:08 GMT

For over a decade, JM Embroideries has been a go-to destination for embroidery enthusiasts and professionals across Australia — offering embroidery machines, accessories, and supplies alongside custom embroidery services. But as the online market evolved and competition increased, JM Embroideries recognised an opportunity to elevate its digital presence and drive scalable, sustainable growth.

Partnering with Donohue Consultancy, a long-standing Neto by Maropost Gold Partner, the retailer transformed its ecommerce strategy — achieving a 180% increase in paid media revenue and setting a clear path toward 40% total revenue growth year-on-year.

The challenge

JM Embroideries had already built a solid ecommerce foundation on Neto by Maropost and was seeing dependable results from paid acquisition campaigns run by Donohue Consultancy.

However, the brand had reached a growth plateau. Rising competition, increasing CPCs, and limited channel diversification made it difficult to scale profitably. To break through, JM Embroideries set an ambitious goal: achieve 40% year-on-year revenue growth without compromising efficiency or customer acquisition costs.

“We had a strong baseline, but we needed to evolve — to become smarter, more data-driven, and more scalable.” — JM Embroideries team

Why Neto by Maropost

The decision to continue scaling on Neto by Maropost was deliberate.
JM Embroideries and Donohue Consultancy valued Neto’s:

Flexible category structure optimised for SEO

Out-of-the-box cross-sell and upsell functionality

Multi-channel integrations enabling unified selling across webstore and marketplaces

Seamless data flow supporting accurate attribution and smarter decision-making

“Neto’s platform gave us the structure we needed to optimise performance and attribution — it’s the backbone that lets us execute complex strategies with clarity.”

— Milan Narayan, Digital Marketing Lead, Donohue Consultancy

The solution

Working collaboratively, Donohue Consultancy and JM Embroideries redefined the brand’s growth framework through a funnel-led, multi-channel strategy built on Neto by Maropost.

Funnel-Led Campaign Restructure

Re-architected Google Ads campaigns into top-, mid-, and bottom-of-funnel segments.

Introduced intent-based keyword targeting and smarter bid strategies.

Reduced wasted spend through refined negative keyword management.

Channel Expansion

Added Bing Ads to capture high-intent, lower-cost search demand.

Launched Meta retargeting campaigns to re-engage high-value visitors.

Maintained unified creative and messaging across all touchpoints.

Continuous Optimisation & Attribution

Leveraged Neto’s integrated ecommerce data to refine audience segmentation.

Implemented cross-channel ROAS monitoring for agile budget reallocation.

Conducted ongoing CRO and UX optimisation to improve funnel conversion.

The results

Within just nine months of implementation, JM Embroideries saw transformational results:

180% increase in paid media revenue

60%+ improvement in ROAS

~75% uplift in online purchases

70% growth in monthly revenue from campaign launch to peak period

Even during periods of reduced spend, ROAS remained strong — proof of the model’s resilience and scalability.

“By refining the funnel and introducing new channels, we built a predictable, high-performing acquisition engine that evolves with the market.”
— Milan Narayan, Digital Marketing Lead, Donohue Consultancy

Working together for growth

This collaboration exemplifies the power of the Neto by Maropost ecosystem — where technology, expertise, and strategy come together to drive results.

Donohue Consultancy’s hands-on ecommerce expertise and deep platform knowledge helped JM Embroideries transform its marketing engine into a scalable growth system — with Neto providing the solid, data-rich foundation.

“Neto by Maropost gives us the flexibility and data insights to execute with confidence. It’s what allows agencies like ours to deliver measurable growth for ambitious retailers.”

— Milan Narayan, Donohue Consultancy

What’s next for JM Embroideries

With a proven funnel-led strategy, a robust tech stack, and Neto by Maropost at its core, JM Embroideries is now exploring:

Advanced merchandising and product recommendations

Email and marketing automation via Maropost Marketing Cloud

Deeper cross-channel integrations for end-to-end visibility

As JM Embroideries continues to grow, the foundation built with Donohue Consultancy and Neto by Maropost ensures that scalability, efficiency, and creativity remain front and centre.

From Kitchen Table to Enterprise Growth: How Mediscrubs Drove 18% YoY Growth and Scaled B2B by 60% with Maropost

Helen de Souza, Marketing Manager at Maropost — Thu, 06 Nov 2025 02:56:54 GMT

Founded in 2007, Mediscrubs began as a small side business run from the kitchen table. Today, it’s a leading Australian provider of medical uniforms, serving both individual healthcare professionals and large enterprise clients. With a strong focus on design, customer experience, and reliable supply, the company has grown into a trusted brand for scrubs nationwide.

But as growth accelerated — particularly during COVID — Mediscrubs needed a robust, flexible ecommerce solution to support high SKU volumes, B2B portals, and rapid order turnaround.

The situation

Mediscrubs originally operated on a WordPress site, but the platform struggled under the weight of complex product data and more than 25,000 SKUs. Plugins would fail, load times dragged, and managing embroidery options or inventory updates became nearly impossible.

The team realised they needed an ecommerce system that could handle scale, streamline processes, and support the business’s shift from purely direct-to-consumer (D2C) to also targeting enterprise-level clients.

Why Maropost

In 2022, Mediscrubs decided to change their site technology. Their choice was between Neto by Maropost and Shopify. After researching both, Mediscrubs chose Neto by Maropost based on Neto's flexibility and opportunity for customisation.

Working with Yakk (formerly Kaliber) and Otus Technologies as their implementation partners, Mediscrubs tailored the platform to their needs — from building a fully interactive embroidery module that lets customers upload logos and preview designs, to developing private B2B portals for enterprise clients.

This transition to Neto completely transformed Mediscrubs' operations.

“Features like our embroidery customisation simply wouldn’t be possible on other platforms. Neto makes it easy.”

Shortly after, the company added Maropost Marketing Cloud, integrating ecommerce data with powerful marketing automation.

“Maropost is our conduit to the world,” says Jason Dacey, Director and co-owner of Mediscrubs. “It drives both ecommerce and B2B — and with the help of our partner Otus Technologies, we’ve been able to heavily customise it to fit our business.”

The Approach

Building B2B portals with Neto by Maropost

One of the biggest breakthroughs was the ability to use Neto by Maropost to create private, branded portals for large clients such as Bupa and Southern Cross University.

These portals integrate with client procurement systems (like Coupa), enabling seamless ordering, approvals, and invoicing with zero manual intervention.

For Southern Cross University alone, Mediscrubs onboarded 4,500 students through a dedicated portal for clinical placement uniforms — a customer acquisition feat that would have taken years through consumer marketing channels.

“We haven’t done a pitch where the client hasn’t loved the portals. Everyone sees the value immediately.”

Leveraging Marketing Cloud

On the marketing side, Mediscrubs shifted from Klaviyo and Mailchimp to Maropost Marketing Cloud. With access to real-time ecommerce data, their email campaigns quickly became a top revenue driver.

195,000 emails per week sent (65,000 contacts, 3 campaigns weekly)

Open Rate: ~33.3%

Click-Through Rate (CTR): ~15.8%

Click-to-Open Rate (CTOR): ~47.4%

Creative tactics like the “Hour of Power” — a 40% off flash sale for one hour — regularly drive transaction spikes every 30 seconds.

“Email has overtaken paid ads as our biggest revenue driver — and that’s thanks to Maropost Marketing Cloud.”

Results

18% year-on-year revenue growth in the past 12 months

B2B share of revenue increased from 25% to 40% in one year

25,000+ SKUs managed smoothly, including custom embroidery options

EDM revenue now outpaces paid ads, with email contributing more than 30% of online sales

“25,000+ SKUs, 195,000 weekly emails, and 18% growth — those numbers show how far we’ve scaled with Maropost.”

What’s next

Mediscrubs is doubling down on B2B expansion, leveraging the success of its Maropost-powered portals to win more large enterprise contracts. On the marketing front, the company is exploring deeper segmentation, aiming to tailor campaigns based on customer preferences (e.g., navy vs. pink scrubs).

“Thanks to Neto by Maropost, we’ve built private portals that look and feel like the client’s own business — and every client we’ve shown them to loves the solution. Instead of chasing D2C leads, we’re winning enterprise clients of scale. B2B is now the engine room of our growth, and with Maropost, we’re only just scratching the surface of what’s possible.”

— Jason Dacey, Director and Co-owner, Mediscrubs

Wall Tools search transformation: 19% YoY conversion growth and new revenue streams with Maropost

Helen de Souza, Marketing Manager at Maropost — Mon, 13 Oct 2025 01:26:33 GMT

The situation

Altapac’s journey of transformation: 200% growth and 72,000+ SKUs with Maropost

Helen de Souza, Marketing Manager at Maropost — Wed, 03 Sep 2025 04:16:10 GMT

The challenge

How Speed Parts Scaled to 700,000+ SKUs and Sustained 20%+ Annual Growth with Neto by Maropost

Maropost Staff — Tue, 05 Aug 2025 04:05:27 GMT

The challenge

Icon by Design’s transformation: 17% growth and a seamless customer experience with Maropost

Maropost Staff — Thu, 03 Jul 2025 13:32:49 GMT

The challenge: poor search and lost sales opportunities

As the team scaled its online presence, Icon by Design faced a critical obstacle: helping customers find what they want faster.

John Henric

Maropost Staff — Fri, 30 May 2025 20:30:31 GMT

The Challenge

John Henric was founded, more than 10 years ago, by two friends with a big vision – to produce unique and high-quality men’s accessories.

With hard work and determination the dynamic duo made their idea a huge success, allowing them to branch out into the production of men’s shirts, sweaters, and bags.

Today, John Henric products are sold all over the globe – amplified by machine-learning and product personalization company Merchandising Cloud.

The John Henric website now carries a number of additional Merchandising Cloud features, following a full redesign of the site and integration on Swedish ecommerce platform Jetshop, making full usage of Merchandising Cloud’s latest Artificial Intelligence technology.

Sifatu Safwa

Maropost Staff — Fri, 30 May 2025 20:30:30 GMT

The Challenge

Sifatu Safwa, a bookstore based in Cork, Ireland, specialises in Arabic written Islamic books.

Offering a wide range of volumes, the store sources items from printers and publishers in countries of historically Arabic literature, such as Lebanon, Saudi Arabia and Egypt, and delivers them to customers all across the world.